Summary of Troy Ohio Job Fair 2013
Those who attended the Troy Ohio Job Fair had the opportunity to complete a Registration Card for a chance to win an IPad Mini. This allowed us to develop some statistics on attendance. Some people did not complete the registration form. Some people indicated an interest in more than one business sector.
When asked “What kind of companies are of interest to you” the results for each business sector were-
Manufacturing 470 people
Medical and Health Care 206 people
Banking and Financial Services 143 people
Restaurant and Hospitality 161 people
Construction 143 people
Information Technology 134 people
When asked for specifics under “What type of Job?”, a number of attendees listed specific jobs which are aggregated as follows -
Production/factory/other manufacturing related occupations - 86 people
This included a number of people who listed machine operator, machinist and welder.
Warehouse/forklift operator – 31 people
Sales/customer service – 29 people
Management/supervision – 27 people
Accounting/Clerical – 75 people
Information Technology – 15 people
Health Care Related including nurses – 18 people
Open or Entry-level – 108 people
When asked “How did you first hear about the job fair?” we learned the following--
The newspaper was cited most frequently (194). This could have been the paid ads in the classified section and regional newspapers, the newspapers’ websites or one of several prominent news articles in the Troy Daily News.
Postcards were the second most effective marketing tool for the event (118). Postcards were sent to over 3,200 Miami County family and postcards were distributed through churches, through all of the participating colleges and schools and to several facilities that were closing. The postcards were also distributed through many Troy restaurants and retail outlets who placed them on the front counter. The back of the Postcard had the Pre-Registration Form and 79 people filled these out and brought them to the event.
Job Center was listed as the third most popular source of information about the event. Posters and flyers were sent to Job Centers in 12 counties and calls were made to counselors who promoted the event directly. This included great assistance from the Miami County Job Center and the ODJFS veterans coordinator!!!!!
Word of Mouth from friends and Family (Mom was cited most) was fourth.
Website was fifth. We had over 2,500 hits on our troyohiojobfair.com site. For those that indicated the name of the website, Indeed was cited the most followed by Craig’s List, the Hobart Brothers website, UD, Sinclair, Upper Valley Career Center and Miami Jacobs websites and also LinkedIn and Monster.
Radio was the fifth most popular source. The Chamber participated in two live talk shows and also bought radio ads.
Sign was next. Sign advertising included the Hobart Arena Sign and the entry-way signs into the City. This could have also been a reference to the posters that were placed in windows and information boards across town.
Television was next with 15 citations.
And there were twenty-five people who indicted “Other”. These include school, e-mail, ConAgra, church, SafeHaven and walk-in.